Top 5 Health and Fitness Apps in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, Bulgaria saw notable trends in the health and fitness app sector on a unified platform, with data provided by Sensor Tower.

MyFitnessPal: Calorie Counter experienced a significant increase in weekly revenue, peaking at approximately $3K in late March. Weekly downloads remained relatively stable, reaching a high of 1.9K in mid-February. The app's active user base showed consistent growth, climbing from 22K at the start of the quarter to nearly 37.5K by the end.

Flo Cycle & Period Tracker maintained a steady weekly revenue, with a peak of $1.8K in early March. Downloads fluctuated slightly, peaking at 992 in late February. Active users increased from 23.5K to 30K over the quarter, indicating a growing user engagement.

Strava: Run, Bike, Walk saw varied revenue trends, with a high of $1.7K in March. Downloads showed a positive trend, peaking at 680 in mid-March. Active users increased steadily, reaching over 12K by the end of March.

Balanced Body demonstrated a strong revenue performance, peaking at $3.7K in mid-March. Downloads were highest in late January, with 848 users. However, active user data was not available for this app.

BetterMe: Health Coaching showed a steady increase in revenue, reaching $1.2K in mid-March. Downloads fluctuated, with a high of 1.9K in early January. Active users saw a slight drop from 2.2K at the beginning of the quarter to 1.3K by the end.

These insights highlight the dynamic nature of the health and fitness app market in Bulgaria. For more detailed analytics, visit Sensor Tower.